Public relations services tailored for your business

 

As a full-service public relations and communications agency, we offer a full suite of services to help you achieve your business goals. We have over 15 years of professional experience in public relations, communications, business strategy, graphic design, web development, branding, and more.

MEDIA RELATIONS

  • Targeted pitching

  • Local, national and international contacts

  • Corporate communications

  • Crisis/Issues management

  • Media training

  • Media tracking and analysis

STRATEGIC PLANNING

  • Innovative strategies that meet brand goals and objectives

  • Branding workshops

  • Competitive brand analysis

  • Valuable ongoing counsel

  • Tangible and measurable success metrics

  • Program development

  • Sponsorship development

DIGITAL & SOCIAL MEDIA

  • Innovative and targeted social media strategies

  • Social media platform development

  • Social media content development

  • Video and photography for social media

  • Social media audits

  • Influencer/tastemaker engagement programs

  • Promotion/contest creation and execution

  • Live/event-based social media engagement

  • Website and blog content development

  • Digital media ad buys

  • Search engine optimization

  • Social media analytics and reporting

EVENT MANAGEMENT

  • Event ideation and management

  • Media events and product launches

  • Store opening events

  • Restaurant launches, openings and events

  • Red carpet on-site talent management

  • Cause-related and charitable fundraisers

  • High-profile and large-scale event productions

INFLUENCER RELATIONS

  • Artist management

  • Celebrity engagement

  • Brand ambassador and social media influencer programs

  • Endorsement deals

  • Access to relationships with: notable talent, athletes, celebrities (local, national and international) media personalities and authorities

STRATEGIC PARTNERSHIPS

  • B2B marketing

  • Event sponsorships

  • Brand activations

  • Charitable partnerships

  • Collaborations and co-branding

  • Media partnerships

SPONSORSHIP ACQUISITION

  • Strategic sponsorship program planning and development

  • Sponsorship engagement and development

  • Sponsorship package development

  • Relationship management

  • Content development

  • Budget management

CREATIVE SERVICES

  • Visual branding and basic design

  • Media materials and press kits

  • Event collateral: evites, invites, signage

  • Photography and video production

  • Web design and social media creative

PARKER MEDIA

WRITING SERVICES

  • Video production including promotional videos, tours, testimonials and more

  • Photography including headshots, products, fashion, events, real estate and more

  • Promotional Hosting

  • Voice Overs

  • Press releases

  • Media materials including bios, backgrounders and advisories

  • Email marketing

  • Speech writing

  • Key messages

  • Advertorial

BLACK TIE // In great Club tradition, the Ranchmen’s Club Board of Directors hosted a black tie dinner for the 19th elected Premier of Alberta, Danielle Smith. We also recently hosted a dinner for our elected Mayor Jyoti Gondek. Thank you to th
ZOHAR ART // Thank you for including us in this wonderful art reception @zoharartist 🖼️ The show is up throughout the month @ambrose_university 🎨 Born in Israel in 1965, Zohar’s artistic passion evolved from a young age when she used to expe
INN FROM THE COLD // One of our favourite things about PARKER PR is helping our clients develop community investment platforms and initiatives and executing on them! Our amazing client @barclaystreetrealestate launched the Because We Care campaign fo
SAIT INSTRUCTOR // I’m delighted to be teaching a marketing and PR course at @sait this semester! It’s been so valuable getting 2024 PR/ communications/ advertising insights from my class of almost 30 students. I’m hoping my 20+ yea
WILDERFUTURES// Our friend and client Chloe Dusser contributed her valuable insights and experience to discussions surrounding $10 a day childcare. Chloe is the founder and CEO of Wee Wild Ones and WilderFutures and is actively working to improve acc
SNOW EATER IN INGLEWOOD // Make plans to be in @inglewoodyyc on Saturday, February 3, 2024 starting at 2 p.m. at the former Farmer Jones Carz lot at 925 9 Avenue SE. Embrace winter and celebrate the outdoors with DJ’s, live music, dancing and d
HERITAGE AND ART // As a member of the Ranchmen’s Club, I hosted a women and wine event with special guests Jim McLeod and Rod Green to share the stories of our art collection, followed by a dinner. Two important parts of the Club are Canadian
FASHION FRIDAY // Blazers and unplanned matching outfits apparently means a sign of unity, thoughtfulness and even love! Today and always I’m grateful for the bonds I’ve made with my amazing team and the friendships I see them creating wi
PEOPLE FIRST // We are proud and grateful to work with @peoplefirstdev and their @astrabusinesscentre team. As builders (and as PR professionals) it’s important to be a part of the city’s vision to be a vibrant community with multiple hou
CONTEMPORARY CALGARY // Join @contemporarycalgary in the Atrium from ✨6:15-7 p.m. ✨ on Feb 1 during FREE First Thursdays and enjoy the soulful tunes of Timothonius, a jazz and R&B musician who has been producing and performing for over 12 years ?
BIOARO // We are thrilled to be working with the visionary co-founders of @bioaroinc , Dr. Anmol Kapoor and Raman Kapoor, who are at the helm of an innovative healthcare revolution 👏 BioAro believes that you should be the CEO of your own health - an
LEVEL PLAYING FIELD 🙌🙌🙌 // We are so grateful to work with @lpfaccessibility and its #thoughtleader Founder and CEO @darbylyoung 👏 Their work to inspire and inform businesses to ensure they’re accessible for everyone is unparalleled. Today
INTERNATIONAL MENTORING DAY // The smallest amount of time spent with someone can make the biggest impact ❤️ We’re so grateful to teach and mentor students, businesses and charities AND we are always grateful for other’s words of wisdom a
HOLIDAY MEMORIES // We asked each team member to share a photo of one of their favourite moments from the holidays. Heading into 2024 we want to be more mindful of reflecting on memories that bring us joy! We are excited to see what 2024 has in store
BARCLAY STREET REAL ESTATE // We love seeing our clients on the cover of Business in Calgary! Thank you so much to Ev, Pat and the team for featuring such a great Calgary trailblazer in this January’s issue. Grab a copy and check out what @barc